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More reach, more engagement, more clients: level up your communicationThe best-written marketing collateral in the game is useless if the customer can’t read it.When it’s not just one customer but nearly half the adult population, that’s a massive investment down the drain. It’s also a legal risk, if clients can’t understand your terms and conditions, contracts […]

How do you share your business’ messages with your customers or clients? I would bet that it involves a lot of written text. It might be print ads, brochures, emails, newsletters, text message reminders, social media posts, website content, instruction manuals, forms to fill out, invoices, bills… the list goes on.You want to tell people about […]

You’ve been told you need to communicate with people with different literacy skills.Reading public information, or information to access government services, health information, legal information, how to make a complaint, etc should never be a test of one’s reading skills.You’ve been told the data. Yes, 44% of the adult Australian population do not have the literacy to […]

Literacy is your ability to read, understand and use the written information in a meaningful way.Digital literacy is being able to do the same with websites, apps and electronic devices that now surround us, including being able to navigate them. There are so many (incorrect) assumptions about the skills and knowledge of people in our […]